In Summary
  • Brand loyalists always find something to choose from with perhaps less interest in what other brands can offer.
  • While those who have no special attachment to any brand will also find something sufficient.

Most cars on the market are rivals of another brand perhaps in the same manufacturing unit or a competitor across.
Some consumers will find some cars unreasonably expensive ad seek for alternatives in other brands that almost serve the same purpose.

Unlike in developed markets, Uganda has a limited representation of most car brands but this does not stop consumers from having a variety to pick from
Brand loyalists always find something to choose from with perhaps less interest in what other brands can offer.
While those who have no special attachment to any brand will also find something sufficient.
Some consumers have special attachment to luxury cars such as Mercedes Benz which can only be rivaled by high end brands such BMW, Audi, Porsche Macan and the Lexus NX, among others.

When Mercedes recently revised its naming, some vehicles were discontinued from production while some were replaced and others came in as completely new products.
Among the new products, according to Zepha Matovu, a sales executive at Spear Motors, are crossovers linked with a particular sedan or hatchback.
However, these are categorised in a number of classes and mostly come as crossovers or SUVs because, according to Matovu, most people feel they are in control when in a slightly raised car.
SUVs, he says, have gained a good command of the market given their luxury nature and good ground clearance.
Cars such as the Mercedes Benz GLC, although powerful and boost a good ground clearance, come with low fuel consumption that stands at only 2.0 litre petrol engine compared to its competitors that have engines above 3.0 litre.

Mercedes Benz GLC
It is a luxury car that has an exquisite interior and a smashingly sleek exterior. It comes with lots of features either standard or optional such as the keyless engine star, a new standard for most luxury cars, among other features.
The GLC has standardised most of the features that are optional in rival cars and will offer a rare experience for any experiential driver.

editorial@ug.nationmedia.com